Bottled Up

Using classic advertising tropes, Bottled Up took the form of a campaign marketing holistic tonics meant to defuse and harness typically negative emotions. Anxiety, Delusion, Repression, Insecurity and Hysteria became the targets of the products. The campaign marketed these drinks as holistic concoctions that would allow the drinker to harness the benefits of these typically negative emotions and engage with their effects rather then shut them out completely and deny their existence.

Anxiety billboard

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Anxiety billboard

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