ELENA MEHLMAN

**MYCO** ART DIRECTION PACKAGING DESIGN BRANDING TEAM PROJECT

A passionate graphic designer and illustrator

with a love for creating bold, innovative designs that tell stories.

Storytelling forms the foundation, where I uncover a brand's essence and translate it into a visual narrative. Experience comes next—creating an intuitive, immersive journey that resonates with the audience. Finally, design ties it all together, through attention to detail and thoughtful composition, ensuring everything aligns with the narrative and enhances the experience.

My goal is to craft designs that are visually compelling, meaningful, and purposeful, connecting with people emotionally while serving their needs. It’s all about balance and cohesion.

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